ABSTRACT

Purpose: This study aims to explore the impact of telehealth usability and physician-patient communication skills on telemedicine satisfaction, with a particular focus on the moderating role of communication skills in the telemedicine experience. The research provides insight into how these factors influence healthcare delivery in the context of virtual consultations, addressing the need for enhanced telemedicine practices, especially in the wake of the global health crisis. Method: A survey was conducted with 200 patient and 67 doctors and their corresponding patients across various hospitals. The survey utilized a structured questionnaire designed to measure telehealth usability, physician-patient communication skills, and telemedicine satisfaction. Data analysis was performed using SPSS, with Dyadic Data Analysis employed to examine the relationships among the variables, taking into account both doctor and patient perspectives. Findings: The findings reveal that telehealth usability significantly impacts telemedicine satisfaction. Furthermore, physician-patient communication skills play a critical moderating role in strengthening this relationship, highlighting the significance of both technical and interpersonal aspects of telemedicine in shaping healthcare experiences. Originality/Implications: This research provides valuable contributions to telemedicine literature by offering empirical evidence on the factors influencing satisfaction with virtual healthcare. The study underscores the importance of integrating user-friendly telehealth technologies with effective communication strategies to improve the overall experience for both doctors and patients. The findings suggest practical implications for healthcare providers seeking to optimize telemedicine services in the future.